Practices you'll find at every stay
Each Bob W location follows a consistent set of over 40 sustainable practices, from smart energy use to waste reduction.
LESS WASTE. MORE IMPACT. SMARTER STAYS.
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Bob W's total emissions
We track and offset 100% of our guest stay emissions. Our goal is to continually reduce our footprint while providing you with an eco-friendly stay. Our 2024 report will be available soon
1575
tCO2e
Total emissions in 2024
49% OFFSET
6600
Trees planted by Bob W so far.
100%
Renewable electricity used across all locations
198.69
kgCO2e
Average emissions per day of hotel operation
100% Offset
Our sustainability promise
Get live updates
Tracking our road to Net Zero
We’re on a live journey to Net Zero, measuring, reducing, and reporting progress at every step.
Bob Plants Trees
As part of their employee reward initiative, Bob and Bobstars regularly plant trees with Furthr.
Doing more with less
We believe travel shouldn’t cost the earth. From smarter operations to local partnerships, we’re working behind the scenes to cut waste, lower emissions, and tread lighter with every stay. Here’s a snapshot of what we’re doing to build a better future, one night at a time.
It’s hard to picture the emissions. So we did the maths for you.
0
tCO2eq
0full flights
0 km
flown by a fully booked commercial plane
WHAT MAKES UP THE TOTAL EMISSIONS?
Bob’s total emissions are made up of the various sources below
67%Purchased Goods & Services
12%Capital Goods
7%Business Travel
3%Purchased Electricity
1%Upstream Transportation
11%Other
Purchased Heat, Fuel/Energy Activities, Commuting)Scroll Down
WHAT DOES kgCO2e ACTUALLY MEAN?
The emissions for your stay are measured in kilograms of CO2 equivalent (kgCO2e). This number includes total greenhouse gases (carbon dioxide or equivalent) generated to support your stay, covering energy use, cleaning, water consumption, and more.
5.43kgCO2e
Average emissions per night with Bob W.
100% offset
Scroll Down
THE CARBON FOOTPRINT OF A NIGHT WITH BOB W
Take Bob W Tower of London as an example. Here is what made up the emissions of a per night stay in an average room.
7.66kgCO2e/night
FOOD & DRINK
0.08kgCO2e/night
ELECTRICITY
HEATING + AIRCON
3.18kgCO2e/nightTHE CARBON FOOTPRINT OF A NIGHT WITH BOB W
Take Bob W Tower of London as an example. Here is what made up the emissions of a per night stay in an average room.
7.66kgCO2e/night
Cleaning
1.20kgCO2e/night
Waste
0.06kgCO2e/night
Toiletries
0.34kgCO2e/night
Laundry
0.792kgCO2e/night
FURNITURE
1.19kgCO2e/night
Water
0.04kgCO2e/night
Plant a tree
On average, a tree can capture more than 250 kilograms of CO2 over its lifetime.
What we're doing to use less
We’ve offset 100% of our guests’ stay emissions. The remaining emissions come from essential activities that keep Bob running. To reduce emissions at the source, we’re prioritising greener practices.
For emissions we can’t yet avoid, including those from your stay, we offset them annually by funding rigorously vetted offset projects.
Reduction InitiativesOffset Projects
Switching to 100% renewable electricity when possible
As we take on new buildings we aim to change to 100% renewable energy from our providers.
Refillable and biodegradable toiletries
Everyone loves the amazing scent from out 19-69 toiletry collection, however it is even better knowing that they are biodegradable and refillable.
Reusable water bottles in all apartments
Even our guests can help by using the refillable water bottles in apartments during their stay as well as our exclusive eco-friendly tote bags.
Kesselsee Lake Biodiverse Forest
This project offsets 194,000 kgCO₂e per year
Smallholder Farm Biochar
This project offsets 220,000kgCO₂e
Lango Safe Water
This project offsets 1,971,000 kgCO₂e
Switching to 100% renewable electricity when possible
As we take on new buildings we aim to change to 100% renewable energy from our providers.
Refillable and biodegradable toiletries
Everyone loves the amazing scent from out 19-69 toiletry collection, however it is even better knowing that they are biodegradable and refillable.
Reusable water bottles in all apartments
Even our guests can help by using the refillable water bottles in apartments during their stay as well as our exclusive eco-friendly tote bags.
Kesselsee Lake Biodiverse Forest
This project offsets 194,000 kgCO₂e per year
Smallholder Farm Biochar
This project offsets 220,000kgCO₂e
Lango Safe Water
This project offsets 1,971,000 kgCO₂e
Taking Bob's sustainability further with... Furthr
Having “done” sustainability informally from the very first years of Bob W’s existence, and having measured emissions in past years, the ambition of Bob W was to look at emissions in detail and get actionable insights, not simply a final figure. At Bob W, reducing our footprint has a been a cornerstone of our internal culture, as well as in the way that we have built trust with our guest community, as a brand dedicated to reducing the environmental impact of our business. As a milestone in this journey, for this year, we have partnered with climate experts Furthr to take our sustainability strategy to the next level.
Furthr is a sustainability consultancy built around a community of climate experts who offer a one-stop solution for businesses and individuals to measure, reduce and mitigate their emissions.
Our collaboration with Furthr is a testament to our commitment to not merely engage in sustainability discussions but to spearhead them. Through our joint efforts, Bob W is not just making strides in diminishing our ecological impact; we are also establishing new benchmarks for accountability in the hospitality sector. We take pride in sharing this path with our clients and stakeholders as we persist in pioneering and fostering significant transformations.
From Bob's Travel Notebook
Fresh stories from the streets we know best. See what’s happening in the neighbourhoods we call home.
Prague, Meet Bob W
We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.
Bob W signs large Porto property as operator accelerates Iberian expansion
31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
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Why ageing hotels are Europe’s next great serviced-apartment pipeline
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.
Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025
September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.
Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025
September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.
Prague, Meet Bob W
We’re excited to share that Bob W is coming to Prague. We’ve signed a long-term lease for a 150-key property in the heart of the city, marking our first location in the Czech Republic and a major step in our Central and Eastern European expansion.
Bob W signs large Porto property as operator accelerates Iberian expansion
31 October 2025 – Helsinki, Finland – Tech-powered hospitality operator Bob W has secured a 80-unit serviced apartment building in a central location in the city of Porto, marking its first signing in Portugal and a key milestone in the company’s Iberian growth strategy.
Why ageing hotels are Europe’s next great serviced-apartment pipeline
Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.
Bob W Signs Fifth Munich Property in Arnulfpark – ahead of Expo Real 2025
September 24, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease for a serviced apartment building in Munich’s Arnulfpark. The property will open later this winter as Bob W Munich City West, marking the brand’s fifth location in the Bavarian capital and underscoring its rapid expansion across Germany and Europe.
Bob W Expands to Second Property in Stockholm – and Heads to Expo Real Munich 2025
September 3, 2025 – Helsinki, Finland. Bob W, the tech-powered hospitality operator, has signed a long-term lease and officially opened its second serviced apartment property in Stockholm’s historic Gamla Stan (Old Town). The move comes just months after the company launched its first property in the Swedish capital, underscoring its rapid growth in the Nordics.
Sustainable travel made easy
You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing.
Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard.
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