Sustainability

the first international climate-neutral hospitality provider

Bob W's total emissions 4,489 tCO₂e

In 2023 we offset 100% of guests’ stay and operational emissions, in total 2,190 tCO₂e or 49% of total emissions.

Cut first, offset second

What we are doing to reduce emmissions
Bob W’s total emissions for 2023

4489tCO₂e

49% offset

We’ve offset 100% of our guests’ stay emissions. The remaining emissions come from essential activities that keep Bob running. To reduce emissions at the source, we’re prioritising greener practices.

Reduction Initiatives

How we operate

Switching to 100% renewable electricity when possible

How we operate

Refillable and biodegradable toiletries

How we operate

Reusable water bottles in all apartments

Your stay is 100% offset

We cover for you
Average Emission per night

12.9kgCO₂e

100% offset

For emissions we can’t yet avoid, including those from your stay, we offset them annually by funding rigorously vetted offset projects.

Offset Projects

Offset project

Kesselsee Lake Biodiverse Forest

Offset

194,000

kgCO₂e
Offset project

Smallholder Farm Biochar

Offset

220,000

kgCO₂e
Offset project

Lango Safe Water

Offset

1,971,000

kgCO₂e

Sustainability Report | 2024

Would you like to get more information about sustainability at Bob W? Read our annual Sustainability report for 2024

Download PDF

Making a 
world of difference, AGAIN

What makes up the total emissions?

Bob's total emissions are made up of the various sources below

How your stay with Bob is Seriously sustainable

Read on to find out more details on how exactly your stay with Bob is offset and what you can do to help
Average emission per night

12.9 kgCO₂e

100% offset

What does kgCO₂e actually mean.

The emissions for your stay are measured in kilograms of CO₂ equivalent (kgCO₂e). This number includes total greenhouse gases (carbon dioxide or equivalent) generated to support your stay, covering energy use, cleaning, water consumption, and more.

THE CARBON
FOOTPRINT
OF A NIGHT
WITH BOB

Take Bob W Tower of London as an example. Here is what made up the emissions of a per night stay in an average room.

AND SHOW THEM
TO YOUR GUESTS.
THIS IS THE RACE 
WE ALL NEED
TO WIN!

what we’re doing right now to reduce our emissions

Leading guests
by example


When you stay with Bob, you’ll see how easy recycling can be, how good vegan chocolate can taste, and how stylish secondhand furniture can look. We’re also working to provide guests with an easy option to offset the emissions caused by their journey to stay with us.

Saving
resources


All the energy we purchase from energy providers comes from 100% renewable sources. We’re also installing reduction tech fixtures in all our new apartments that use less water and up to 9% less energy.

Sourcing
responsibly


We source as many apartment furnishings as possible locally and from responsible partners. Currently, over 50% of furniture is made within 400km of our apartments (and a lot of it much closer), and from 2021, each apartment will feature multiple secondhand pieces.

Sustainable partnerships


From landlords to laundry companies, we evaluate and favour responsible vendors based on environmental credentials that can be proven by certificates (like LEED or BREEAM for real estate) or other measurable factors.

Educating
our team


We’re by no means sustainability experts, and our team is learning a lot along the way. We’re getting educated by creating onboarding materials, hosting talks with experts, and holding a competition among our employees to reduce our emissions.

100% of emissions FULLY offset

Our main priority is taking action to reduce our emissions. As we do that, we’re also fully offsetting our emissions by supporting climate action projects which prevent twice as much carbon from being released into the atmosphere as we at Bob W emit.

Plant a tree

On average, a tree can capture more than 250 kilograms of CO2 over its lifetime.

Offset
250 kgCO₂e
Plant a tree from €1
Niko Karstikko
CEO, Co-Founder

The latest New Across Bob W

Company
January 28, 2025

Hotel carbon emissions ‘five times higher’ than previously thought, new Bob W measurement tool finds

‘LEGIT’ (Lodging Emissions & Guest-night Impact Tracker), a new tool developed by the tech-powered hospitality operator and Furthr, a top tier environmental consultancy, gives guests complete environmental impact metrics for each of its room-types in every property. Bob W now clearly publishes these per-night guest emission numbers on their booking website, their guest app and in its sustainability reporting.

Read More
Company
January 21, 2025

Bob W Proves Sustainability Can Be Seriously Stylish: We Just Won a Major Skift Award

Big news, Bob fans! Our very own Bob W Helsinki Kaarti just clinched the internationally renowned Skift Short-Term Rental Award in the Sustainability category—and we couldn’t be prouder. This isn’t just about adding another trophy to our (upcycled) shelf; it’s proof that stylish stays and eco-consciousness can go hand in hand.

Read More
Company
January 7, 2025

Bob W secures three new Munich properties from H’Otello/H’Apato in landmark deal

Bob W, the tech-powered hospitality operator, has today announced it has signed long-term lease agreements to convert two former hotels and an aparthotel in Munich into Bob Ws as it accelerates its expansion across the DACH region.

Read More

Our Climate Partner

Taking Bob' sustainability further with... Furthr

Having “done” sustainability informally from the very first years of Bob W’s existence, and having measured emissions in past years, the ambition of Bob W was to look at emissions in detail and get actionable insights, not simply a final figure. At Bob W, reducing our footprint has a been a cornerstone of our internal culture, as well as in the way that we have built trust with our guest community, as a brand dedicated to reducing the environmental impact of our business. As a milestone in this journey, for this year, we have partnered with climate experts Furthr to take our sustainability strategy to the next level.

Furthr is a sustainability consultancy built around a community of climate experts who offer a one-stop solution for businesses and individuals to measure, reduce and mitigate their emissions.

Our collaboration with Furthr is a testament to our commitment to not merely engage in sustainability discussions but to spearhead them. Through our joint efforts, Bob W is not just making strides in diminishing our ecological impact; we are also establishing new benchmarks for accountability in the hospitality sector. We take pride in sharing this path with our clients and stakeholders as we persist in pioneering and fostering significant transformations.