• a room with a couch and a painting on the wall

    AMSTERDAM NOORD

    AmsterdamThe NetherlandsView on map
4.6 out of 5|9,237 reviews
a living room with a couch and a blue plastic table
a bed with pillows and a rug above it

a kitchen with a bowl of oranges

Noord, gritty and authentic

Across the IJ river from the historic centre, Noord is where the city shows its raw, creative edge. Once a shipyard, today it’s full of striking architecture, street art, and waterfront hangouts. Cafes and concept stores sit inside old warehouses, while markets and music spots keep the energy buzzing. It’s the side of Amsterdam where artists, students, and start-ups collide. A little gritty, a lot authentic — and always, always, worth the ferry ride. Step outside and you’re minutes from the Millennium Bridge, Tate Modern, and Shakespeare’s Globe. Or stroll Fleet Street, once the heart of the newspaper trade. Here, history meets high finance, and culture rubs shoulders with modern convenience. Bob’s favourite combo.

Make yourself at home

a person holding a cup with a straw

Stay for days, weeks, months

Flexible is Bob’s middle name. We have everything you need to show up with a backpack and stay for months: kitchens, washing machines, made for routine-on-the-road.

Check-in using your phone

Smoothest check-in ever

No receptions, no queues. Check-in online. Unlock your door with your phone. No more lost keycards.

Bob W Helsinki Kamppi Interior Working Space

Local kind of a design

Get a taste for the neighbourhood. Sampling a delicious breakfast at a local café is an optional extra. Or stretch your legs with free access to our local gym partner.

Property Features

    Chat icon

    Always On

    24/7 contactless access (swipe or keycode) plus local guest support whenever you need it.

    Wifi Icon

    Stay Connected

    Free high-speed WiFi throughout. (Where applies: Plus co-working lounge, sauna, or social kitchen where available.)

    tv icon

    On-Demand Fun

    Smart TV for streaming or plug into a retro games console for a throwback moment.

    leaf icon

    Stay Sustainable

    Every stay is 100% carbon offset — averaging 20.14 kgCO2e saved per night, per apartment.

    Shower Icon

    Sleep Well

    Premium beds and pillows, eco toiletries, and blackout blinds — everything you need for proper rest.

    luggage logo

    Wash + Go

    Self-service washateria and luggage storage, so you can pack light and stay longer.

    cup icon

    Curated by Bob

    Specially chosen furniture, bespoke roasted coffee, teas, Instax camera, and your own Bob W tote bag.

    spray bottle

    Spotless, Every Time

    A rigorous 80-step cleaning process takes place before every stay. When staying for longer your apartment will be cleaned on a weekly basis to help with our sustainability goals. 

    Accessible Icon

    Accessible Comfort

    Accessibility matters. From wheelchair accessibility and lifts to all floors, your comfort is always considered.

    Fridge icon

    Everyday Chef

    Enjoy fully fitted kitchens in the apartments.

    Air Con Icon

    Chill Out

    Individual climate control, right inside your apartment.

    Gym Icon

    Move Your Way

    Local gym partnerships, yoga mats in every room, and classes when you want them.

4 Apartments
All Filters
a bed with pillows and a window
a kitchen with a bowl of oranges
a bathroom with a mirror and a sinkView All 15 photos

Signature Apartment - 1 Bedroom - Balcony

Amsterdam Noord
a bed with pillows and a window
This duplex apartment has everything you need for a longer stay — think all the comforts of home, but better. You’ll have the freedom to make meals in your private kitchen. Perfect for families, groups of friends or couples mixing work and travel.
  • Queen
  • 4 Guests
  • Fully-equipped Kitchen
  • Pet Friendly
  • Stay from Days to Months
  • Balcony
  • 4.56
a bed with towels stacked on top of it
a kitchen with a sink and chairs
a shower with a round mirror and a round sinkView All 10 photos

Original Studio - 2 People

Amsterdam Noord
a bed with towels stacked on top of it
This studio has everything you need to recharge after a busy day in the neighbourhood. You’ll have the freedom to make meals in your private kitchen. Perfect for couples or people who just like a bit more space.
  • Queen
  • 2 Guests
  • Stay from Days to Months
  • Fully-equipped Kitchen
  • 6.63
a table with chairs and a book
a room with a tv on the wall
a room with a table and chairsView All 12 photos

Original Studio - 4 People

Amsterdam Noord
a table with chairs and a book
This studio has everything you need to recharge after a busy day in the neighbourhood. You’ll have the freedom to make meals in your private kitchen. Perfect for families, couples or people who just like a bit more space.
  • Queen
  • 2 Guests
  • Stay from Days to Months
  • Fully-equipped Kitchen
  • 2.53
a room with a table and chairs
a kitchen with black cabinets and a white sink
a kitchen with black cabinets and white counter topsView All 11 photos

Spacious Studio - 4 People

Amsterdam Noord
a room with a table and chairs
This studio has everything you need to recharge after a busy day in the neighbourhood. You’ll have the freedom to make meals in your private kitchen. Perfect for families, couples or people who just like a bit more space.
  • Queen
  • 4 Guests
  • Stay from Days to Months
  • Fully-equipped Kitchen
  • 2.53

A close look inside

Our spaces are bold, warm, and full of personality — just like the neighbourhood.

What makes us different

We create spaces you’ll actually want to be in. From local touches to thoughtful details, it’s all designed around you.
Designed With SoulAccessing the PropertyLocal Partners

    Art-led interiors

    Inside, the mood is modern, warm, and quietly bold. Exposed concrete ceilings meet herringbone floors, mixing raw edges with classic detail. Local artist Alewijn Don leaves his mark everywhere — from tapestries above the bed to hundreds of original pieces tying the space to the neighbourhood. Think Bauhaus forms with a playful Amsterdam twist.

    Custom furniture by Holloway Li, soft cushions from Fest, and handmade ceramics from Atelier van Schaijck layer personality and craft into the rooms. It feels curated, lived-in, and unmistakably local.

a bed with pillows and a rug above it

    Contactless Entry

    No more check-in queues and lost keycards. Check in online before you arrive or go straight to our reception area. Access your room using just your phone. Find out more.

    Pets

    Your furry friends are very welcome at Bob W Amsterdam Noord. Bob loves pets.

    Most pet stays require a one-time fee when booking. There's no charge for service animals.

    We allow one large pet (up to 45kg) or two small pets (up to 23kg each) per apartment.

a bed with pillows and a rug above it

    Breakfast, Bob-Approved

    Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at Hotspot


    It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning. 

    Gym Access

    Shake off the travel stiffness with our local gym partner, The Crunch. Just in case exploring the neighbourhood isn't enough to tire you out.

a bed with pillows and a rug above it
  • a bed with pillows and a rug above it

    Art-led interiors

    Inside, the mood is modern, warm, and quietly bold. Exposed concrete ceilings meet herringbone floors, mixing raw edges with classic detail. Local artist Alewijn Don leaves his mark everywhere — from tapestries above the bed to hundreds of original pieces tying the space to the neighbourhood. Think Bauhaus forms with a playful Amsterdam twist.

    Custom furniture by Holloway Li, soft cushions from Fest, and handmade ceramics from Atelier van Schaijck layer personality and craft into the rooms. It feels curated, lived-in, and unmistakably local.

  • Digital Entry Image

    Contactless Entry

    No more check-in queues and lost keycards. Check in online before you arrive or go straight to our reception area. Access your room using just your phone. Find out more.

  • Dog

    Pets

    Your furry friends are very welcome at Bob W Amsterdam Noord. Bob loves pets.

    Most pet stays require a one-time fee when booking. There's no charge for service animals.

    We allow one large pet (up to 45kg) or two small pets (up to 23kg each) per apartment.

  • a croissant on a plate next to a phone and a cup of coffee

    Breakfast, Bob-Approved

    Add optional breakfast to your booking for an extra fee. You’ll get a traditional breakfast at Hotspot


    It's neighbourhood approved, you'll find the locals here. A great, easy option especially when you’re still settling in on the first morning. 

  • a cellphone on a black dumbbell

    Gym Access

    Shake off the travel stiffness with our local gym partner, The Crunch. Just in case exploring the neighbourhood isn't enough to tire you out.

Keeping things green in Noord

You’re tired of hotels hiding behind vague words about the environment. So we’ve made our stats public. All of them. You can see exactly what we’re doing. Fully carbon offset stays make us the easy choice for travellers who care. You’ll also find recycled furniture and renewable energy at many of our properties. It’s no accident—Bob is setting the sustainable standard.
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Unlock exclusive perks

Bob looks after his friends. Join the Inner Circle for the best rates and neighbourhood tips.
Get Instantly
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5% off every stay

Never pay full price again. No searching for coupon codes.

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New location discounts

Get special discounts at select new European locations.

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Custom dashboard

Reservations, rewards and recommendations. All in one place.

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Added perks with every stay

The more you stay, the more you get.

Good to know

Didn’t see your question here?
Top FAQsHouse Rules

    How do I get to the hotel from the airport?

    Just landed at Schiphol Airport (AMS) and heading to Bob W Amsterdam Noord? Welcome! Here are the best ways to get to us.



    By Taxi or Ride-hailing
    For the most direct journey, you can get a taxi at Schiphol's official taxi rank, located in front of Schiphol Plaza. The fares are always displayed on the meter, so you'll never pay too much.

    Alternatively, you can use the Bolt app to book a ride.


    By Train & Ferry (The Scenic Route!) ⛴️
    This is a great option to see a bit of the city on your way here.

    Train to the City: At Schiphol, buy a train ticket to Amsterdam Centraal station from one of the yellow ticket machines (NS). The train ride takes about 20-30 minutes.

    Free Ferry to Noord: From the back of Amsterdam Centraal station, take one of the free GVB ferries across the water to Amsterdam Noord. You can take either the F4 ferry (to NDSM) or the F3 ferry (to Buiksloterweg).

    Walk to Bob W: From either ferry station in Noord, it's a 15-20 minute walk to our building. Just pop our address into your map app for the final walking directions.

    By Train & Metro 
    This is another efficient public transport option.

    Train to the City: First, take the train from Schiphol to Amsterdam Centraal station.

    Metro to Noord: From Amsterdam Centraal, take the Metro Line 52 (North-South Line) one stop to Noorderpark station or two stops to Noord station. Check your map app to see which station is closer to Bob W Noord.

    Walk to Bob W: From the metro station, it's a short walk to our building.

    Safe travels! ✨

    How to find us?

    So you've made it to Amsterdam and you're ready to find us at Bob W Amsterdam Noord! Here's what you need to know about our location in this cool, up-and-coming neighbourhood.


    Welcome to The Republica
    Bob W Amsterdam Noord is located on Papaverweg and is part of The Republica development – a sustainable urban oasis that generates its own energy, collects waste to produce biofuel, and supports biodiversity with its green roofs.

    Our location consists of two separate buildings, so it's important to know which one your apartment is in.


    Block 4 (the main Hotel building)
    This building contains the majority of our apartments.

    Address: Papaverhof 71, 1032 LX, Amsterdam Noord.
    Find us on Google Maps


    Block 5 (the Small Girl building)
    This building contains 10 apartments (numbers 004 to 013) located on the 2nd floor.

    Address: Papaverhof 4-13, 1032 LX, Amsterdam Noord (each apartment in this building has its own address).
    Find us on Google Maps



    Your Personal Directions & Entrance Guide
    Important: For detailed directions to your specific building and apartment entrance please check your Entry Guidelines under the 'Getting there' section in your Guest Area. This will have the precise information you need for a smooth arrival.


    Welcome to Amsterdam Noord! ✨

    Where can I store my luggage?

    At Bob W Amsterdam Noord, the luggage room with lockers is located on the basement floor (-1 floor) and is available for you to use:

    On the day of check-in from 5:00 AM

    On the day of check-out until 11:00 PM


    How to access it:
    Open your Guest Area (check your email for the check-in link).

    Tap “Open Doors.”

    Scroll to find the “Luggage Room” key.

    Enter the code on the pin pad.


    Using the lockers:
    Pick an empty locker

    Follow the instructions on the locker doors


    Now go explore, hands-free 🙌

    Where can I park my car?

    We offer 20 private parking spots plus 1 accessible spot, available for €20/day. The parking garage is located underground, below building 5.



    How to Book Your Parking Spot
    You can reserve a spot for our on-site indoor parking in two easy ways:

    During your online check-in process.

    At any time from your Guest Area, under the 'Extras' section.

    Payment is collected at the time you book the parking spot, and please note that it is a non-refundable charge. Parking can be booked for the full duration of your reservation.

    What happens after I book? Once your purchase is complete, all the necessary information, including your assigned parking spot number and detailed instructions, will appear in your Guest Area.

    Why can't I see the option to book parking? If you don't see parking available in your Guest Area or during check-in, it simply means all of our spots are fully booked for your dates.


    Electric car charging 
    Charging stations are available — just swipe your charging card. You’ll pay for charging separately.

    Need a charging card? Grab one at watt.nl/laadpas

    Charging spots are first-come, first-served (no reservations)



    Alternative Parking Nearby
    ParkBee – Hotel NH Amsterdam Noord

    Price: €18/day

    800m or ~10 min walk

    Park here via the app

    Mosveld Shopping Mall

    Free for the first 90 minutes

    €0.50 per 30 min; max €10/day

    1.3 km or ~15 min walk

    More info


    Tip: The Mosveld garage has 24/7 surveillance and intercom assistance if needed. 🕵️‍♂️


    Let us know if you need help choosing the best option for your stay!

    How to check-in?

    Step 1: Complete Your Online Check-In
    Head to our secure check-in portal here: https://reception.bobw.co/check-in

    You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.



    Find your booking number
    You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:

    “Booking/confirmation number”

    “Booking ID”

    “Reservation number”

    Can’t find it? Check your spam folder—emails love to hide there sometimes 😉



    Get your door code
    Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!



    Do I need to add my credit card to the check-in form?
    Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.

    If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!



    Didn’t get a confirmation email?
    Double-check that your email and phone number are correct.

    We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍

    Whilst Staying

    Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
    Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.

    No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.

    No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!

    Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.

    No smoking, even on balconies. Please use marked outdoor smoking areas.

    No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.

    No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.

    Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.

    Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.

    Report any possible damage you see in the apartment during your stay so Bob can fix it.

    You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.

  • How do I get to the hotel from the airport?

    Just landed at Schiphol Airport (AMS) and heading to Bob W Amsterdam Noord? Welcome! Here are the best ways to get to us.



    By Taxi or Ride-hailing
    For the most direct journey, you can get a taxi at Schiphol's official taxi rank, located in front of Schiphol Plaza. The fares are always displayed on the meter, so you'll never pay too much.

    Alternatively, you can use the Bolt app to book a ride.


    By Train & Ferry (The Scenic Route!) ⛴️
    This is a great option to see a bit of the city on your way here.

    Train to the City: At Schiphol, buy a train ticket to Amsterdam Centraal station from one of the yellow ticket machines (NS). The train ride takes about 20-30 minutes.

    Free Ferry to Noord: From the back of Amsterdam Centraal station, take one of the free GVB ferries across the water to Amsterdam Noord. You can take either the F4 ferry (to NDSM) or the F3 ferry (to Buiksloterweg).

    Walk to Bob W: From either ferry station in Noord, it's a 15-20 minute walk to our building. Just pop our address into your map app for the final walking directions.

    By Train & Metro 
    This is another efficient public transport option.

    Train to the City: First, take the train from Schiphol to Amsterdam Centraal station.

    Metro to Noord: From Amsterdam Centraal, take the Metro Line 52 (North-South Line) one stop to Noorderpark station or two stops to Noord station. Check your map app to see which station is closer to Bob W Noord.

    Walk to Bob W: From the metro station, it's a short walk to our building.

    Safe travels! ✨

  • How to find us?

    So you've made it to Amsterdam and you're ready to find us at Bob W Amsterdam Noord! Here's what you need to know about our location in this cool, up-and-coming neighbourhood.


    Welcome to The Republica
    Bob W Amsterdam Noord is located on Papaverweg and is part of The Republica development – a sustainable urban oasis that generates its own energy, collects waste to produce biofuel, and supports biodiversity with its green roofs.

    Our location consists of two separate buildings, so it's important to know which one your apartment is in.


    Block 4 (the main Hotel building)
    This building contains the majority of our apartments.

    Address: Papaverhof 71, 1032 LX, Amsterdam Noord.
    Find us on Google Maps


    Block 5 (the Small Girl building)
    This building contains 10 apartments (numbers 004 to 013) located on the 2nd floor.

    Address: Papaverhof 4-13, 1032 LX, Amsterdam Noord (each apartment in this building has its own address).
    Find us on Google Maps



    Your Personal Directions & Entrance Guide
    Important: For detailed directions to your specific building and apartment entrance please check your Entry Guidelines under the 'Getting there' section in your Guest Area. This will have the precise information you need for a smooth arrival.


    Welcome to Amsterdam Noord! ✨

  • Where can I store my luggage?

    At Bob W Amsterdam Noord, the luggage room with lockers is located on the basement floor (-1 floor) and is available for you to use:

    On the day of check-in from 5:00 AM

    On the day of check-out until 11:00 PM


    How to access it:
    Open your Guest Area (check your email for the check-in link).

    Tap “Open Doors.”

    Scroll to find the “Luggage Room” key.

    Enter the code on the pin pad.


    Using the lockers:
    Pick an empty locker

    Follow the instructions on the locker doors


    Now go explore, hands-free 🙌

  • Where can I park my car?

    We offer 20 private parking spots plus 1 accessible spot, available for €20/day. The parking garage is located underground, below building 5.



    How to Book Your Parking Spot
    You can reserve a spot for our on-site indoor parking in two easy ways:

    During your online check-in process.

    At any time from your Guest Area, under the 'Extras' section.

    Payment is collected at the time you book the parking spot, and please note that it is a non-refundable charge. Parking can be booked for the full duration of your reservation.

    What happens after I book? Once your purchase is complete, all the necessary information, including your assigned parking spot number and detailed instructions, will appear in your Guest Area.

    Why can't I see the option to book parking? If you don't see parking available in your Guest Area or during check-in, it simply means all of our spots are fully booked for your dates.


    Electric car charging 
    Charging stations are available — just swipe your charging card. You’ll pay for charging separately.

    Need a charging card? Grab one at watt.nl/laadpas

    Charging spots are first-come, first-served (no reservations)



    Alternative Parking Nearby
    ParkBee – Hotel NH Amsterdam Noord

    Price: €18/day

    800m or ~10 min walk

    Park here via the app

    Mosveld Shopping Mall

    Free for the first 90 minutes

    €0.50 per 30 min; max €10/day

    1.3 km or ~15 min walk

    More info


    Tip: The Mosveld garage has 24/7 surveillance and intercom assistance if needed. 🕵️‍♂️


    Let us know if you need help choosing the best option for your stay!

  • How to check-in?

    Step 1: Complete Your Online Check-In
    Head to our secure check-in portal here: https://reception.bobw.co/check-in

    You can do this any time before arriving, no need to wait for check-in day. This helps us get everything ready for your stay.



    Find your booking number
    You’ll need this to check in online. It’s usually in your confirmation email from wherever you booked (Airbnb, Booking.com, etc.). Look for terms like:

    “Booking/confirmation number”

    “Booking ID”

    “Reservation number”

    Can’t find it? Check your spam folder—emails love to hide there sometimes 😉



    Get your door code
    Once your check-in is complete, your unique door code will pop up on the evening before check-in day in the Guest Area under "Open Doors". That’s how you’ll access your apartment—no keys needed!



    Do I need to add my credit card to the check-in form?
    Only if you want to book extras, like breakfast, or if you'll be staying in one of the city tax locations seen here.

    If your stay was fully paid via your company or booking site, you can skip this step—just leave the credit card fields empty and close the tab. Easy!



    Didn’t get a confirmation email?
    Double-check that your email and phone number are correct.

    We always send your check-in info by email—and often via SMS or WhatsApp too. Still nothing? Just reach out and we’ll sort it 👍

  • Whilst Staying

    Please read Bob's house rules carefully. If you break them, you will be charged a fine and/or your booking will be terminated – and no one wants that!
    Respect your neighbours. You're sharing the building with other guests and residents. Be aware of your noise levels and keep things tidy. Quiet hours are 10 pm - 8 am daily.

    No parties or any events that might disturb other guests. We know, parties are fun, but people need their rest too.

    No pets, unless otherwise confirmed in advance by Bob W in writing. Just reach out with questions!

    Shoes off inside. Not only does this reduce noise for your neighbours, but it also keeps the apartment clean and in good shape.

    No smoking, even on balconies. Please use marked outdoor smoking areas.

    No drugs or use of any illegal substances. If we find a reason to believe this is happening during or after your stay, you will be reported to the local authorities and that’d be a major bummer.

    No rubbish in the hallways. Please check your apartment for instructions on how to deal with rubbish and recycling.

    Respect our cleaners. Although each apartment is thoroughly cleaned after check-out, please pick up after yourself and use common sense when leaving. If you leave a big mess that takes extra time to clean up, you’ll be charged.

    Keep to your check-in and check-out times. Your last-minute schedule changes impact our cleaners and other guests.

    Report any possible damage you see in the apartment during your stay so Bob can fix it.

    You are always fully responsible to pay for damages caused by you, your guests or pets. Any violations of the law or fraudulent activities will result in immediate termination of your booking and will be reported to the local police for further investigation. It’s Bob’s responsibility to make sure all guests are safe and have a good time! Thanks for your understanding and for helping us out with this.

Neighbourhood edit'

Lorem ipsum dolor sit amet consectetur. Mattis massa erat at ut at elementum massa aliquet.
Exterior view of Bob W Helsinki Kamppi

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Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

Bob W Helsinki Kamppi Interior Rooftop Shared Space

Sauna, Skyline & Finnish Design: Meet the Sauna Lounge by Iittala & Bob W

Helsinki just got a new design icon above the rooftops. At the very top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala — Finland’s most legendary design brand — to create the Sauna Lounge by Iittala & Bob W.

Bob W Stockholm Norrmalm Lounge

Old meets new: Bob W Stockholm Norrmalm, first look

Bob has just opened 54 apartments on Kammakargatan, inside a 1965 brutalist landmark that’s been reborn through a design collaboration with Note Design Studio.

Drinks with Giuseppe and strolls by the canal: Bob’s guide to Milan

Recently, it feels like I haven’t woken up to the same view twice. There was the new opening in Helsinki, then all the furniture to unpack in Stockholm. Still, I found time to check out how the refurb of my place is going down in Milan. I was ready for some heat.

Madrid - Main Image

Bob W Expands in Southern Europe with Two Senior Real Estate Appointments

At Bob W, we're always on the lookout for the right people to help us grow smarter and faster. That’s why we’re excited to announce two new appointments that will boost our presence in Southern Europe as we continue to redefine hospitality across the continent.

  • Exterior view of Bob W Helsinki Kamppi

    Why ageing hotels are Europe’s next great serviced-apartment pipeline

    Across Europe, the economics underpinning the traditional mid-market hotel sector are creaking and groaning louder than ever.

  • Bob W Helsinki Kamppi Interior Rooftop Shared Space

    Sauna, Skyline & Finnish Design: Meet the Sauna Lounge by Iittala & Bob W

    Helsinki just got a new design icon above the rooftops. At the very top of Bob W Helsinki Kamppi, we’ve teamed up with Iittala — Finland’s most legendary design brand — to create the Sauna Lounge by Iittala & Bob W.

  • Bob W Stockholm Norrmalm Lounge

    Old meets new: Bob W Stockholm Norrmalm, first look

    Bob has just opened 54 apartments on Kammakargatan, inside a 1965 brutalist landmark that’s been reborn through a design collaboration with Note Design Studio.

  • Drinks with Giuseppe and strolls by the canal: Bob’s guide to Milan

    Recently, it feels like I haven’t woken up to the same view twice. There was the new opening in Helsinki, then all the furniture to unpack in Stockholm. Still, I found time to check out how the refurb of my place is going down in Milan. I was ready for some heat.

  • Madrid - Main Image

    Bob W Expands in Southern Europe with Two Senior Real Estate Appointments

    At Bob W, we're always on the lookout for the right people to help us grow smarter and faster. That’s why we’re excited to announce two new appointments that will boost our presence in Southern Europe as we continue to redefine hospitality across the continent.

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